Wholesale
Trade Program · Minimum 250 pairs
Graduated compression socks,
from $4.00 a pair.
15–25 mmHg graduated compression. Unisex, sized through a true 28-inch calf, six colorways. Direct from our production line to your shelves — delivered duty paid.
Wholesale pricing
One price per pair at every tier. No bundles, no per-size minimum, no line items appearing later. All pricing is DDP United States — the figure in this table is the figure you pay.
| Quantity | Price per pair | Order value | Suggested retail | Margin |
|---|---|---|---|---|
| 250 – 499Minimum order | $6.50 | from $1,625 | $28.00 | 4.3× |
| 500 – 999 | $5.50 | from $2,750 | $28.00 | 5.1× |
| 1,000 – 2,999Most ordered | $4.75 | from $4,750 | $28.00 | 5.9× |
| 3,000 and above | $4.00 | from $12,000 | $28.00 | 7.0× |
What the margin looks like on your side
Gross margin per pair before your own selling costs. Most of our resellers list between $19.99 and our $28.00 MSRP — the product carries the higher end because wide-calf sizing and a true 15–25 mmHg graduated knit are thin on the ground in most catalogs.
| Your cost | At $19.99 | At $24.99 | At $28.00 | Gross on 1,000 pairs @ $24.99 |
|---|---|---|---|---|
| $6.50250 and above | $13.49 | $18.49 | $21.50 | $18,490 |
| $5.50500 and above | $14.49 | $19.49 | $22.50 | $19,490 |
| $4.751,000 and above | $15.24 | $20.24 | $23.25 | $20,240 |
| $4.003,000 and above | $15.99 | $20.99 | $24.00 | $20,990 |
Gross margin before marketplace fees, your own shipping and returns. Private label and custom packaging quoted separately from 3,000 pairs.
Working backwards from your season
Compression demand peaks across retail, travel and uniform channels from October through January, and our knitting lines already run against that curve. The most common mistake in this category is ordering in October for a November sell-through. Here is the honest arithmetic.
| Stock needed by | Standard, free | Priority Air | Express Air |
|---|---|---|---|
| Early OctoberFall sell-in | Order by mid-August | Order by early September | Order by late September |
| Early NovemberBlack Friday build-up | Order by mid-September | Order by early October | Order by late October |
| Mid DecemberHoliday gifting | Order by late October | Order by mid-November | Order by early December |
Capacity note
We release a limited number of wholesale slots each month and fill them in the order deposits clear, not in the order enquiries arrive. Priority and Express orders are pulled to the front of the line; standard orders are produced from whatever capacity remains behind them.
There is a compounding effect worth understanding. Standard slots are the first to be squeezed as the season tightens, because paid orders keep taking priority on the line. The later you decide, the more likely the paid option is your only real one. Ordering early is not only about arrival dates — it is about still having the free option available to you.
Production and delivery
Every order runs through the same knitting, inspection and packing cycle. What differs is where it sits in the queue and how quickly it travels. Same socks, same quality control, three speeds.
| Option | Production | Transit | Total | Cost |
|---|---|---|---|---|
| StandardStandard queue position | 5–7 business days | 25–30 days | 30–45 days | Free |
| Priority AirPriority queue position | 5–7 business days | 15–25 days | 20–32 days | +$1.60 / pair |
| Express AirFastestFront of the line · DHL or equivalent express carrier | 2–3 days | 3–7 days | 5–10 days | +$2.10 / pair |
Why the free option takes 30–45 days
It is not a slower service — it is a later slot. Express and Priority orders are pulled to the front of the knitting and packing queue and dispatched first. Standard orders are produced from the capacity that remains and go out with our scheduled bulk consignments. The socks and the quality control are identical. If your season, launch date or client deadline cannot move, what you are buying with Express is the queue position, and that is exactly what it is priced as.
Product specification
One SKU family, built for all-day wear. A graduated knit — firmest at the ankle, easing up the calf — designed to support comfort through long shifts, long flights and long days standing.
- Compression
- 15–25 mmHg, graduated
- Construction
- Circular knit, seamless toe
- Material
- Nylon / spandex blend
- Properties
- Breathable, moisture-wicking
- Reinforcement
- Heel and toe
- Length
- Knee-high
- Fit
- Unisex
- Sizes
- S/M · L/XL · XXL
- Colorways
- Six, mixed freely
- Weight
- 80 g per pair
- Packing
- Individual polybag
- Care
- Machine wash cold, air dry
Size grid
Measured at the widest point of the calf. The XXL is the one worth noting — most compression catalogs stop at 22 inches, which leaves a real and underserved slice of the market with nothing that fits.
| Size | Calf | US shoe, women | US shoe, men | Suggested share | Per 1,000 pairs |
|---|---|---|---|---|---|
| S/M | 12" – 15" | 5 – 10 | 4 – 9 | 20% | 200 pairs |
| L/XL | 15" – 22" | 10 – 13 | 9 – 12 | 50% | 500 pairs |
| XXLWide calf | 22" – 28" | 13 and up | 12 and up | 30% | 300 pairs |
Suggested shares come from our own US sell-through data, not a guess. Send your own split if you know your customer better — there is no minimum per size.
Colorways
Black · White · Navy · Grey · Beige · Burgundy. Any combination across your order at no additional cost. Black and navy account for the majority of reorders in most retail channels.
See it before you commit
Nobody should place a four-figure order on the strength of a product photo. Three ways to put the sock in your hands first.
Sample pack — $29
One pair in each size, colors of your choosing, shipped express. The $29 is credited back in full against your first wholesale order, so if you proceed it costs you nothing.
Buy a pair at retail
Order a single pair from our consumer store at the normal price and judge it exactly as your customer would — same product, same packaging, same fulfilment.
Specification pack
Full material composition, care sheet, size chart and available test documentation, sent as PDF ahead of any commitment. Request it in the form below.
Who buys at these volumes
Retailers and resellers
Marketplace sellers, pharmacies and specialty stores buying at $4.75 and listing between $19.99 and $28.00.
Uniform and scrubs suppliers
A high-repeat accessory attached to an existing base of nurses, carers and healthcare staff who already buy from you.
Travel and airline programs
Long-haul comfort kits, crew provisioning, tour operator welcome packs and premium-cabin amenities.
Corporate gifting and merchandise
Staff appreciation, conference bags and workplace wellness programs. Private label available from 3,000 pairs.
How an order runs
- Send your requestQuantity, size run, colorways and the date stock has to be in hand. We reply within one business day with a real answer on current capacity, not a brochure.
- Receive your quote and samplesA written quote fixing price, size split, delivery window and total landed cost. Sample pack shipped on request before you commit to anything.
- Pay a 50% depositYour production slot is reserved only when the deposit clears. Card at checkout or bank transfer against an invoice, whichever suits you.
- Production and quality controlKnitting, inspection and packing: 5–7 business days, or 2–3 on Express. Shipment tracking the moment the goods leave.
- Pay the balance and receiveThe remaining 50% falls due before departure. Customs clearance and duties handled on our side — delivered duty paid to your door.
Payment terms
Every wholesale order splits fifty-fifty — half to reserve the production slot, half before the shipment departs. The same for everyone, first order or fiftieth.
Card or Shop Pay
A secure invoice link for each installment. All major cards, Shop Pay and Apple Pay. Processing fees sit inside the listed prices — you pay the tier price, nothing added.
Bank transfer — 3% off
Three percent off the entire order when you settle by wire or ACH against a PDF invoice from ADSHIFT MEDIA LTD. On a 3,000-pair order that is $360 back to you. Recommended above $3,000.
Resale certificate
Buying for resale in the US? Send a valid state resale certificate with your first order and we register your account tax-exempt. Without one on file, applicable sales tax is added at checkout.
Net terms are not offered on first orders. After two completed orders we are open to discussing them. All prices in USD.
Documentation and compliance
Buyers in uniform, institutional and healthcare channels need paperwork, not just product. Here is exactly what we can put in your hands. We would rather be straight with you now than promise a document we cannot produce later.
Compression test report
Laboratory measurement of the graduated pressure profile across the size range.
On requestOEKO-TEX® Standard 100
Textile testing for harmful substances, issued at mill level.
On requestMaterial and care specification
Fiber composition, knit construction and care instructions for your listings and labels.
IncludedCommercial invoice and HTS
Customs paperwork, country of origin and tariff classification for your records.
Every orderTell us which documents your channel requires when you request a quote and we will confirm availability in writing before you commit to anything.
Terms worth knowing up front
Manufacturing defects
Replaced or credited in full. Report within 14 days of delivery with photographs and we resolve it on the next production run at our cost.
Returns
Wholesale orders are non-returnable outside of defects. This is precisely why we push the sample pack — check the product before the volume, not after.
Cancellation
Cancel free of charge any time before production starts. Once the line is running the deposit is non-refundable, since stock is knitted to your size split.
Quote validity
Written quotes hold for 14 days. Freight rates and capacity move, and we would rather requote than surprise you at invoice.
Questions buyers actually ask
Can I order fewer than 250 pairs?
No — 250 is a hard floor. Below it the freight and handling economics collapse and we would end up quoting you something close to retail anyway. To test first, take the $29 sample pack or buy a pair from our consumer store.
Can I mix sizes and colors in one order?
Freely, at no extra cost. There is no minimum per size or per color. The 250, 500, 1,000 and 3,000 thresholds apply to total pair count only.
Why is the free shipping option so slow?
Because it is a queue position rather than a service level. Express and Priority orders are pulled to the front of production and dispatched first; standard orders are made from the remaining capacity and go out with our scheduled bulk consignments. That gap widens as the season tightens. If your date matters, buy the slot.
Are duties and customs really included?
Yes. Every price quoted is DDP United States — we act as importer of record, handle clearance and pay the duty. No broker to appoint, no charge waiting on arrival.
Do you offer private label or custom packaging?
From 3,000 pairs. Custom hangtags, branded sleeves, printed polybags and your logo on the cuff are all possible. Add 10–14 days to the production window and ask for a private-label quote.
Can I get net-30 terms?
Not on a first order — every new account starts at 50% deposit and 50% before shipment. After two completed orders, come back to us and we will talk.
What is your reorder lead time?
The same as a first order, and slots work the same way. Established accounts placing recurring volume can be scheduled into the production calendar in advance, which is the reliable way to hold a date through peak season.
Can you ship outside the United States?
Yes, quoted on request. The pricing on this page is DDP United States; other destinations are quoted separately because duty structures differ materially.
Who am I actually buying from?
ADSHIFT MEDIA LTD, a company registered in England and Wales, trading as The Well Socks. We run our own direct-to-consumer store on this same product in the United States. The wholesale program is the same supply chain — not a drop-ship arrangement layered on top of somebody else's catalog.
Request a quote
Tell us the quantity and the date.
You get a written quote, honest current lead times and any documentation you asked for — within one business day. No obligation and no payment at this stage.
Wholesale supplied by ADSHIFT MEDIA LTD, registered in England and Wales, trading as The Well Socks. All prices quoted in USD, DDP United States, valid for 14 days from the date of quote. Lead times are estimates given in good faith and depend on production capacity at the time your deposit clears.
The Well Socks compression socks are a general wellness and comfort product. They are not intended to diagnose, treat, cure or prevent any disease or medical condition. Customers with a diagnosed circulatory condition or diabetes, and customers who are pregnant, should consult their doctor before use.